Managed Amazon Advertising

Amazon advertising managed for profitable marketplace growth.

Oura Marketing helps brands and sellers plan, launch, manage and optimize Amazon advertising campaigns. We combine campaign management, retail readiness and performance reporting to turn advertising spend into measurable marketplace growth.

Based in Dubai · Supporting Amazon-focused brands across the UAE, Saudi Arabia and international marketplaces

Sponsored Products Sponsored Brands Sponsored Display Campaign Optimization Performance Reporting

Illustrative dashboard

Campaign Health · Last 7 days

Active
SpendAED 42.8k
ROAS4.2x
ACOS23.7%

Daily ad sales trend

Optimization tasks

Harvest 12 converting search terms
Add 34 negatives to auto campaigns
Increase bids on top-of-search placements

The Challenge

Amazon Ads can generate sales—or quietly waste your budget.

Amazon advertising becomes inefficient when campaigns are launched without a clear structure, search terms are not reviewed, poor targets continue receiving spend and budgets are disconnected from product availability and profitability. Oura brings campaign strategy, execution and marketplace knowledge into one managed system.

01

Unstructured Campaigns

Campaigns overlap, targeting becomes difficult to control and performance is hard to understand.

02

Wasted Search-Term Spend

Irrelevant or low-converting search terms continue consuming the advertising budget.

03

Weak Budget Allocation

Budgets are spread across campaigns without considering performance, inventory or business priorities.

04

Advertising Without Retail Readiness

Paid traffic reaches listings that are not properly optimized for conversion.

What We Manage

End-to-end Amazon advertising management.

Our managed service covers the full campaign cycle—from initial account assessment and campaign architecture to ongoing optimization and performance reporting.

01

Amazon Ads Account Audit

  • Existing campaign structure review
  • Spend and performance analysis
  • Keyword and targeting assessment
  • Budget allocation review
  • Growth and efficiency opportunities
02

Campaign Strategy and Planning

  • Advertising objectives
  • Product and ASIN prioritization
  • Campaign architecture
  • Budget and marketplace planning
  • Launch and promotional strategy
03

Sponsored Products Management

  • Automatic and manual campaigns
  • Keyword targeting
  • Product and category targeting
  • Match-type structure
  • Bid and placement optimization
04

Sponsored Brands Management

  • Brand and product discovery strategy
  • Product collection campaigns
  • Store spotlight campaigns
  • Sponsored Brands video planning
  • Landing-page and Brand Store alignment
05

Sponsored Display Management

  • Product targeting
  • Category targeting
  • Audience strategy where available
  • Cross-selling and defensive campaigns
  • Campaign performance optimization
06

Search-Term and Keyword Optimization

  • Search-term harvesting
  • Negative keyword management
  • Match-type refinement
  • Keyword expansion
  • Conversion and efficiency analysis
07

Bid, Placement and Budget Optimization

  • Bid adjustments
  • Top-of-search placement analysis
  • Budget pacing
  • Campaign scaling
  • Underperforming target control
08

Reporting and Growth Insights

  • Advertising spend and sales reporting
  • ACOS and ROAS analysis
  • TACOS visibility when supporting sales data is available
  • Campaign and product-level insights
  • Clear optimization recommendations

Amazon Advertising Products

Campaign management across the core Amazon Ads ecosystem.

Sponsored Products

Capture high-intent shoppers through keyword, product and category-targeted campaigns built around individual product listings.

Sponsored Brands

Increase brand and product discovery using headline, product collection, Store spotlight and video campaign formats where available.

Sponsored Display

Support product discovery, retargeting and competitive product-page visibility using relevant display targeting options where available.

Amazon Brand Stores

Create and optimize Brand Store destinations that give Sponsored Brands campaigns a stronger and more structured landing experience.

Advertising products, formats and targeting options vary by advertiser eligibility and marketplace availability.

How We Work

A structured campaign-management process.

01

Access and Discovery

The advertiser provides authorized account access. We review business objectives, products, markets, margins, inventory and existing advertising activity.

02

Audit

We evaluate campaign structure, search terms, targets, budgets, bids, placements and advertised-product performance.

03

Strategy

We establish campaign architecture, product priorities, budget allocation and measurable performance objectives.

04

Launch or Restructure

We build new campaigns or carefully reorganize existing campaigns without unnecessarily disrupting useful historical performance.

05

Optimize

We continuously review search terms, keywords, targets, bids, placements, budgets and product-level performance.

06

Report and Improve

We provide clear reporting, explain what changed and recommend the next actions for growth and efficiency.

Ongoing Optimization

Every advertising decision should lead to a clear next action.

Search-term review
Keyword harvesting
Negative targeting
Bid adjustment
Budget reallocation
Performance reporting
Next optimization cycle

Efficiency

Control wasted spend, refine targeting and improve the quality of traffic reaching product listings.

Growth

Identify strong campaigns, products and search terms that can responsibly receive additional investment.

Visibility

Understand performance across campaigns, advertised products, keywords and marketplace priorities.

Performance Reporting

Reporting built for decisions—not just data delivery.

Clients receive clear explanations of advertising performance, the actions taken during the reporting period and the priorities for the next optimization cycle.

What every review should answer

  • Where is the advertising budget being spent?
  • Which campaigns and products are generating results?
  • Which search terms are wasting spend?
  • Which campaigns can be scaled?
  • Which products need listing or retail-readiness improvements?
  • What actions should be taken next?

Sample reporting view — illustrative data only

Advertising spendAED 42,860
Advertising salesAED 179,912
ROAS4.20x
ACOS23.7%
Impressions1.42M
Clicks28,411
Conversion rate9.6%
CPCAED 1.51

Top search terms

organic face serum1,204 clicks5.8x
vitamin c cream982 clicks4.1x
retinol night oil701 clicks3.6x

More Than Campaign Management

Advertising performs better when the product page is ready to convert.

Oura connects Amazon advertising management with marketplace fundamentals. When required, we review the product detail page, search visibility, images, A+ Content, Brand Store, pricing, promotions, reviews, availability and Buy Box readiness before recommending additional advertising investment.

Listing and PDP Optimization
Amazon SEO
A+ Content
Brand Store Experience
Promotions and Coupons
Inventory and Retail Readiness

Who We Work With

Built for businesses serious about growing on Amazon.

Consumer Brands

Brands seeking stronger marketplace visibility, customer acquisition and advertising efficiency.

Manufacturers

Manufacturers launching or expanding branded products on Amazon.

Distributors and Authorized Sellers

Businesses managing multiple brands, product ranges or marketplace accounts.

E-commerce and Marketplace Teams

Internal teams requiring specialist campaign management, reporting and optimization support.

Amazon advertising support across key marketplaces.

Oura Marketing is based in Dubai and supports Amazon-focused brands across the GCC and selected international marketplaces, subject to account eligibility and service scope.

Amazon UAE Amazon Saudi Arabia Amazon US Amazon UK Other supported marketplaces

Account Access and Data Responsibility

Authorized access, clear controls and responsible data handling.

Oura only manages advertising activity for businesses that have provided explicit authorization. Clients should grant access through Amazon's approved account and authorization methods. Oura does not request or store a client's Amazon account password.

Advertiser-authorized access
Role-based internal access
Confidential handling of campaign data
Clear reporting and change accountability

Frequently asked questions about our Amazon advertising services.

Does Oura manage Amazon Ads campaigns directly?

Yes. Oura provides managed Amazon advertising services covering campaign planning, setup, ongoing optimization, budget management, search-term analysis and performance reporting. The exact scope is agreed with each client.

Which Amazon Ads products do you support?
Do you work with existing Amazon advertising accounts?
Can you launch advertising for a new product?
How do you measure performance?
Do you guarantee a specific ROAS or sales result?
Will we have to share our Amazon password?
Do you also optimize Amazon listings and Brand Stores?

Make every Amazon advertising decision more accountable.

Request an Amazon Ads audit to identify campaign inefficiencies, targeting opportunities and the next priorities for your marketplace growth.